Meet our founder
I love what I do, now let me help you...
Damon Musha is the founder of Vin Go Partners. Damon has been in the wine industry for over 25 years. During his time in the wine industry, Damon has led the marketing efforts for numerous highly successful brands in the USA, including La Crema, Korbel, Black Box, Franzia, Chandon, and Robert Mondavi, as well as private label brands developed in collaboration with retailers such as Trader Joe's and BevMo. He has held senior Marketing and Business Development roles at Kendall-Jackson, Brown Forman, Constellation, the Wine Group, Moet-Hennessy and Delicato.
For the last eight years, Damon has developed and led Wine Australia’s successful USA Market Entry program. Throughout his time at Wine Australia, Damon has connected over 120 wineries to achieve a positive market outcome, partnering them with importers, direct-to-retail and broker networks. Breaking down the complexities of the US market, the Wine Australia Market Entry Program has generated over $10 million in new orders for the Australian category in the USA. Damon has worked from small family-owned estates to some of the globe's largest brands, and understands the aspirations and challenges brands face in the market.
Originally from the suburbs of Dallas, TX, Damon received his undergraduate degree from Rollins College in Winter Park, FL, and his MBA from the Middlebury Institute of International Studies in Monterey, CA. Having lived overseas in both France and Australia instilled in him a passion for wine, as well as a desire to help international drinks companies that need market guidance and representation. He's blessed to reside on the beautiful Monterey Peninsula of California, where he gets to fine-tune his passions for hiking, biking, cooking, wine, and watching the sun set over Monterey Bay with his wife and daughter.
Vin Go Partners is honored to have the opportunity to guide your brand in the world’s largest and most dynamic wine markets.
See my profile at https://www.linkedin.com/in/damon-musha-1809972/
what others are saying about damon musha and vin go partners
Michael Bentley, General Manager Briar Ridge Vineyard (AU)
I have worked with Damon on several occasions in his role with Wine Australia and have always been very impressed by the energy and insight he brings to the North American market along with his love of getting results.
In my present role at Briar Ridge Vineyard, I was delighted to be able to work with Damon again and he was able to secure us our first distribution partner in the USA with his very knowledgeable and common-sense approach. This was no mean feat given the boutique nature of our business, he was tenacious, confident but above all else transparent and very easy to work with.
Andrew Walleck, COO of Wine Access (USA)
I've worked with Damon for several years helping Australian brands reach the US market. Damon is, quite simply, extremely diligent and organized and a pleasure to work with. He made my life much easier along every step of the way and was an outstanding communicator. For example, once he understood the exact model for wineries that we sought, he took it upon himself to create unbelievably detailed notes, making conversations smoother from the get-go. A+.
Kirk Ermisch, Founder of Elixir Wine Group (USA-based Importer)
Damon Musha's 25 years in the wine industry demonstrate his exceptional ability to understand the market and connect wineries with U.S. buyers. Proactive and well-versed in the sales environment, Damon is engaged, personable, honest, and dependable. His firm grasp on market sales data, coupled with his dedication to studying trends and market opportunities, makes him an invaluable asset to his winery partners. Damon's expertise and commitment to excellence have consistently delivered outstanding results, earning him a reputation as a trusted and highly effective professional in the wine industry.
Ali Lockwood, Market Development Manager at Department for Trade and Investment (South Australia)
Damon has been instrumental in delivering the Market Entry Program for several South Australian wineries, achieving tangible results in sales and distribution across multiple brands, including millions of dollars of first order sales – a fantastic ROI. Damon is well connected, highly experienced, and extremely professional. He is highly regarded both in Australia and the US and I would not hesitate to recommend him to anyone considering his services.
Mary Hamilton, 6th Generation Owner of Hugh Hamilton Wines (McLaren Vale, South Australia)
I have worked with Damon on a couple of projects over the last five years and I like that he brings a thoughtful approach that is tailored to the needs of his clients. He does not take the easy path to fit the easy solution. He brings his deep knowledge of the wine industry to make the right recommendations for his clients and puts the work in to identify those solutions. He is reliable, honest, and very personable. A real person with good values who you will enjoy a great working relationship with.
