About Us
Connecting Your Business to the American Market
Vin Go Partners is curated to guide global beverage companies on the realities of the market (compliance, marketing, pricing, sales, public relations, logistics, etc.) as well as providing clients with tools, guidance and bespoke customer meetings with customers who genuinely share your brand’s passion.
Vin Go develops partnerships with like-minded customers that best meet your unique goals and objectives, setting you up for long-term success. Vin Go partners receive market knowledge and strategic guidance, managing importers, agents, distributors, key customers, and media. Our nimble structure enables Vin Go to manage your brand from your first order through ongoing management and support in North America.
The Americas
The Americas comprise 20 countries in North, South, and Central America, with over 80 percent of wine consumption coming from just four of these markets: the United States (US), Argentina, Brazil, and Canada. According to the International Wine and Spirits Record (IWSR), the USA, Mexico, and Brazil are all viewed as markets with both high historical and high forecasted future wine growth.
Canada
The world's second-largest country by landmass, Canada has the world's 16th-largest GDP. With a population of roughly 40 million, Canada is slightly larger than the US state of California. The demand for wine imports is well-established, with 75% originating from outside Canada.
Canada is controlled by provincial liquor control boards, which hold a monopoly. Each Canadian province, except Alberta, has a government-controlled liquor control board that regulates liquor licensing, the importation of alcoholic beverages, and labelling and packaging standards. Some markets, such as British Columbia, also permit the sale of wine in retail grocery stores.
The United States
A diverse nation of 330 million people, the United States is the world's largest market for adult beverages. While the USA has a very large domestic wine market, 33% of the market consists of exports. This makes the USA the world's most compelling and competitive global market.
The U.S. regulatory market is highly complex and heavily regulated. After the repeal of Prohibition in 1933, the US government transferred the regulation of all adult beverages to the state level. This means that laws governing the sale and distribution of wine and other adult beverages vary from state to state, and individual municipalities may also have their own sets of rules. The repeal of Prohibition also introduced the "three-tier system," meaning that the winery or importer sells to the distributor, and the distributor sells to a retailer, who then can sell to the consumer. At Vin Go Partners, we understand the opportunities and challenges of the US market, helping you unearth dynamic selling opportunities that the system creates.