About Us
Connecting Your Business to the American Market
Vin Go Partners is curated to guide global beverage companies on the realities of the market (compliance, marketing, pricing, sales, public relations, logistics etc.) as well as providing clients with tools, guidance and bespoke customer meetings with customers who genuinely share your brand’s passion.
Vin Go develops partnerships with like-minded customers that best meet your unique goals and objectives, setting you up for long-term success. Vin Go partners receive market knowledge and strategic guidance managing importers, agents, distributors, key customers and media. Our nimble structure allows Vin Go to manage your brand through your first order(s) as well as ongoing management and support in North America.
The Americas
The Americas comprise 20 countries in North, South and Central America, with over 80 per cent of wine consumption coming from just four of these markets: The United States (US), Argentina, Brazil and Canada. According to International Wine and Spirits Record (IWSR), the USA, Mexico and Brazil are all viewed as markets with both high historical as well as high forecasted future wine growth.
Canada
The world's second-largest country by land mass, Canada has the world's 16th largest GDP. With a population of roughly 40-million, Canada is slightly larger than the US state of California. The thirst for wine imports is well-known, with 75% coming from outside of Canada.
Canada is controlled by provincial liquor control boards which hold a monopoly. Each Canadian province, with the exception of Alberta, has a government controlled liquor control board regulating liquor licensing, importation of alcoholic beverages and labelling and packaging standards. Some markets like British Columbia also allow the sale of wine in retail grocery.
The United States
A diverse nation of 330 million people, the United States is the world's largest adult beverage market. While the USA has a very large domestic wine market, 33% of the market consists of exports. This makes the USA the world's most compelling and competitive global market.
The USA regulatory market is very complex and highly regulated. After the repeal of Prohibition in 1933, the US government transferred the regulation of all adult beverages to the state level. This means that laws pertaining to the sale and distribution of wine and other adult beverages vary from state to state, and individual municipalities may also have their own set of rules. The repeal of Prohibition also introduced the "three-tier system" meaning that the winery/importer sells to the distributor, and the distributor sells to a retailer who then can sell to the consumer. At Vin Go Partners, we understand the opportunities and challenges of the US market, helping you unearth dynamic selling opportunities that the system creates.